Serene Air regularly dominates the local market, with a 29% growth in the number of passengers in 2019.
The Pakistan Civil Aviation Authority has reported that in the 2018-19 financial year the airline provided services to 1.75 million passengers compared to 1.35 million in 2017-18.
In FY19, the airline operated 5,686 flights compared to 5,457 in FY18. The airline’s flight frequency thus saw a modest 4% rise, showing that the airline’s seat booking saw impressive growth including profitability.
After Pakistan International Airlines, Serene Air has become the second largest local airline. It operates in six cities including federal and provincial capitals and was founded in 2017.
The business is competing with the airlines PIA and Airblue to take on the market share generated by Shaheen Air’s closure.
The demand for passengers is higher compared with airlines, resulting in an increase in flights compared with last year, whereas a limited number of passengers are relying on other modes of transport such as rail and intercity buses because of low purchasing power.
It is important to mention that in the early months of 2019, domestic flights overall fell due to tensions between Pakistan and India which caused flights to be suspended on different routes.