EFU Life Becomes World’s First Life Insurer to Launch a Biometric Policy System

A pioneer in introducing the most advanced technology, EFU Life was the leader in living insurance in Pakistan, with the focus on increasing consumer interest and operational efficiency.

EFULife is the first life insurance company in the world to deliver BLISS–a biometric, fully digital, instant policy management program to save energy efficiency, following on from the tradition of technical breakthroughs initiatives.

BLISS permits the validation and creation of the life insurance cum-protection contract using biometric printing thumb that is immediately verified using the Biometric Verification Services of the National Database & Registration Authority of Pakistan (NADRA) Government.

The system provides an interface that is completely digital and paperless. No physical or digital signatures on the device or on paper, no paper forms, no required physical copies of documents.

Speaking on the launch, Zain Ibrahim, Chief Operations Officer, EFU Life said,

As a customer-centric insurer, we take our customer’s needs as the ultimate guide to decision making.  As more and more of our customers demand real-time engagement, we are enthusiastically embracing the shift from the old paper-oriented sales process to a new, truly cohesive, digital ecosystem that eliminates the need for any manual intervention.

It takes just ten minutes for a customer to buy a biometrically enabled savings-cum-protection product at a place of their convenience. No cumbersome paper forms need to be filled and signed, no paper documents to be submitted, and the best part is that the customer will receive digital Policy Documents immediately.

This new project is another testament to our resolve to make buying a savings-cum-protection life insurance policy an easy, hassle-free and pleasurable experience for our clients.

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