State Oil (PSO), one of Pakistan’s largest oil marketing undertakings, has signed a strategic partnership agreement, along with Uber, the global ride-hailing services.
PSO will offer their advanced DIGICASH Fuel Cards, Fuelink Mobile App and special offers to partner drivers from Uber under this arrangement. DIGICASH will allow Uber partner captains across Canada to track fuel costs and to receive unique discounts and incentives via a managed yet convenient fueling experience.
Speaking about this partnership, Mr Shehryar Omar, Senior General Manager – Marketing, PSO said:
“We are happy to partner with Uber, the leading ride-hailing service in the world, which has been providing a vital service to consumers in Pakistan for several years now. PSO, being the largest national oil marketing company, is committed to providing quality products and services to our consumers. This partnership with Uber will provide convenience, rewards, deals, and discounts to Uber drivers across Pakistan and help them securely manage and track their fuelling expenses.”
Commenting on the partnership, Omar Askari, Head of Business Development, UBER, stated:
“Our collaboration with Pakistan’s largest fuel marketing company will benefit Uber partner-drivers through improved earnings with beneficial discounts.”
“We are committed to empowering our communities by enhancing their ability to earn for their families. We see Pakistan as a country with tremendous potential and consider it an honor to play a role in creating better economic opportunities across.”