Regal Automobile Industries Limited (RAIL) launched Pakistan’s most affordable hatchback, Prince Pearl, priced at Rs 1,049 m on January 31st 2020 to reshape Pakistan’s automobile industry.
The car was unveiled at a local hotel at an exclusive function. The function was attended by Governor Punjab, leading dignitaries and the city’s elite.
Prince Pearl is launched in the country with an 800cc, EFI engine which produces 40 HP and is equipped with modern features such as power windows, power steering, and multimedia system. RAIL will be providing a warranty for 60,000 KMs or 3 years whichever comes first. Available in 6 different colors and at 16 3S dealerships (Sales-Service-Spare Parts) across Pakistan, Prince Pearl will be available in the market from 1st February 2020.
While talking to the media, Governor Punjab, Mr. Chaudhry Sarwar said,
“It is heartening to see a local company take the initiative to provide such an automobile to the masses. I look forward to seeing what Regal Automobiles holds for the future.”
Addressing at the ceremony, Muhammad Adeel Usman, Managing Director, Regal Automobiles Industries Limited (RAIL), said
“This is the first time that a local company has taken a step at such a huge level to add to the economy of the country while providing a high-quality product at an affordable price. The car is a blessing in disguise for the people of Pakistan where the economy is a burning issue for the government,” he said.
Regal Automobiles Industries Limited was founded by DFSK, the popular Chinese brand and RP Group, as the most prominent company of Pakistan for manufacturing and selling PRINCE vehicles in the country in 2017.
Currently the company offers its customers full after-sales and technical support for a complete range of light commercial, passenger and SUV services. The first firm to have Green Field status as a company under the 2016-2021 Automobile Development Policy (ADP) is Regal Automobiles Industries Limited.
