There is a four-phase web series that shows four women who live their lives in Pakistan, different but related. A series teaser helps us to know what to expect.
According to Teeli,
“each episode looks to show the day to day trials, tribulations, and celebrations of modern-day Pakistani women, tackling subjects like work, personal ambitions, family life, raising children, and their place in society. “
The series has been titled Superheroes.
Says writer Gul Zaib Shakeel, “Television seems obsessed with dictating what makes a woman good or bad. Every female character in Pakistani fiction on TV is an iteration of either a damsel in distress or a conniving puppeteer. There’s so much more to a real woman’s identity and existence.”
“We want to break that mould and tell stories that don’t hurl you into depression but rather make you smile with their familiarity.”
Added Wali Tirmizi, COO Teeli, “Since its launch more than two years ago, Teeli has tried to offer itself as an alternative to Pakistan’s mainstream entertainment media and the dated mindset that it brings to storytelling. We believe that, now more than ever, it is the need of the hour for Pakistani media to offer an alternate narrative of women and Pakistani society in general. The team behind Superheroes has attempted to do just that with the series.”
The series will be a collaboration with Shaan Foods which wants to break the gender stereotypes in the kitchen. According to their brand manager, “We have come to understand and realize that the women in our society have broken away from age-old traditions of being just housewives and are now equally contributing in homes and offices if not more than men.”
“Our new communication platform of #MoreThanACook aims to recognize the need for our society to break free from gender stereotypes and enable women to do even more in their lives. Teeli’s brilliant satire brings the idea to life in our signature web series Superheroes and will make waves on the digital front.
The first episode is out now on Teeli’s YouTube, with an episode coming out every week after that on Fridays.