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Careem Introduces Safety Button for Customer in Emergency

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Careem recently introduced a new’ Safety Button’ enabling customers not only to access all of Careem’s Trust and Safety features conveniently, but also to appeal to law enforcement in the case of an emergency.

In the whole Middle East and North Africa (MENA), Pakistan is the first market where the application enables Careem to direct route to authorities. There is also a team of information and security experts committed to dealing with all the markets in Careem’s network.

This ‘Safety Button’ can be seen at the right-hand corner of the app, which shows up as soon as the ride begins, this further takes you to a toolkit.

Customers can use this toolkit to access all safety-related information and reach out to ‘Careem Care’ services during the ride, which includes a live-chat option for all customers and call-in for gold customers in case of any questions or concerns.

Customers also have the option of sharing their ride details with friends and family to ensure they are aware of the customers’ whereabouts for the duration of the ride. From pick-up to drop-off, both the customers and captains are insured in case of an accident or mishap.

Zeeshan Hasib Baig, Country General Manager Careem Pakistan commented,

With thousands of rides taking place in Pakistan on a daily basis, Careem makes it a priority to leverage the latest safety technologies to make Careem the safest way to get around Pakistan. Our new safety features within the app is much easier for customers to contact us or the authorities and get access to all safety-related information at the click of a button. Ensuring safety is a collective responsibility and we believe both customers and captains have a critical role to play in making our rides and our communities safer.

Safety at Careem is not just limited to the in-ride experience. All Careem captains undergo a thorough screening process and regularly receive trust and safety, including gender sensitization, training to provide customers with the highest quality of service. In order to safeguard privacy, customers can also contact captains anonymously with the call masking feature on their application prior to the ride.

As customers using Careem App have access to the ‘Safety Button’, captains application also has an ‘Alert Button’ built-in which is accessible in case of an emergency.

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