One major sponsor is OPPO, which has been a global partner of the ICC Cricket World Cup in 2019. The smartphone company has set another benchmark in the field of cricket by partnering with PSL 2020.
This year OPPO decided to be a game-changer by starting a contest on Facebook with the hashtags #BeTheGameChanger and #TossIt. The competition provided people with a huge opportunity to perform the toss of the match, giving them a chance to stand next to their favorite team captains in the stadium and be a game-changer.
To win the competition, participants have to visit the nearest official OPPO outlet, take a picture in the PSL Photo Frame and post it in the comments. The response was amazing as the company received hundreds of pictures of cricket fanatics. OPPO will pick one lucky customer for each match, who might unexpectedly change the game.
The engagement for the competition has been on a whole new level, empowering the cricket lovers to ‘Be the Change’ rather than sitting at home, speculating what it would feel like to be physically present on the field.
OPPO with this campaign took the audience to the cricket field to perform the toss themselves. This activity gave life to all the cricket fanatics dream to be physically present in the stadium and be in the spotlight this PSL season. In addition to building awareness about PSL, the campaign also allowed the masses to actively engage in it.