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Snapchat Launches New ‘Snap Focus’ Advertising Education Courses

Snapchat has launched a new education platform for marketers to provide tips and notes on how to get the most out of the platform’s various ad options.

The new education platform, called ‘Snap Focus’, is similar to Facebook’s ‘Blueprint‘ and Twitter’s ‘Flight School’, offering a range of courses on the various Snap ad options and tools, which include overviews, visual rundowns and student tests at the end of each unit to confirm your knowledge.

Snap Focus

As explained by Snapchat:

“The Snap Focus curriculum features six courses that will give you a foundational understanding of Snapchat, the Snapchat Generation, advertising formats and opportunities, how to deploy media and creative campaigns in Ads Manager, and creative best practices.”

The courses themselves are fairly basic, though as with the Blueprint and Flight School streams, each generally reveals at least a few insights or pointers that you may not have been aware of, even if you’ve been using social ads for some time.

Each course, as noted, provides a rundown of various elements, with helpful visuals to guide you through.

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