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Hugo Boss Places Their First Order of Sportswear to a Pakistani Company

Adviser to Prime Minister of Pakistan for Commerce and Investment, Abdul Razak Dawood, in a tweet confirms that Hugo Boss, an internationally acclaimed brand, has given their first sportswear order to a Pakistani company. He tweeted:

Happy to note that well known brand, Hugo Boss, has placed its first order of sportswear to a Pakistani company. This achievement was due to the effort of PRGMEA for holding the 35th IAF Fashion Convention in Nov last year, in Lahore. Congratulations to Ijaz Khokhar and PRGMEA

Hugo Boss is a German luxury fashion house known to have a global network. The brand is known for its high quality fashion apparel catering a premium segment of the market.

The company not only covers Boss and Hugo men’s and womenswear but is also expanding their reach to casual outfits and athleisurewear.

This is a huge deal for Pakistan. Sialkot is already known as the hub for sportswear and equipment. Before this, FIFA world cup in 2018 ensued footballs manufactured in Pakistan.

The Adidas Telstar 18 footballs were manufactured in Sialkot, Pakistan. Surprisingly, this wasn’t the first time. Previously as well, a football tournament that took place in Brazil featured footballs manufactured in Sialkot, Pakistan.

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