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Google Launches its Google TV, Unveils New Chromecast Device

Streaming is the new normal in which the majority of the users now consume their entertainment content. Given the size of the global market every major tech company is trying to get a piece of this action.

The latest addition to this is Google. Alphabet Inc’s Google has launched its Google TV with the options to show content from Netflix Inc and Walt Disney Co’s Disney+ streaming services.

The tech giant also unveiled its new Chromecast streaming device that will now come with remote control in the box. The new Chromecast will cost users US$49.99 in the United States and will be available in other countries by the end of 2020.

Moreover, Google introduced its new Pixel 5 smartphone – a 5G-enabled device – with a starting price of $699.

Earlier in August, Google had launched its first 5G enabled smartphone, Pixel 4a (5G) worth $499 and its non-5G version at a price of US$349.

As per market insights, Google’s budget friendly smartphones are more popular and top sellers as compared to higher priced devices, which have gained little traction among the users versus those from Samsung and Apple.

However, the tech industry in the past has proven to surprise everyone with major upsets (remember Nokia!), so while it is going to be tough to compete with brands that currently have a strong hold in the budget friendly segment, there is potential for Google to come up with something to change these market dynamics.

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