WhatsApp has launched a new shopping button on its business app. The new shopping button on WhatsApp Business lets users browse through the catalogue, and message businesses directly about a certain product they wish to purchase.
The shopping button will be visible as a storefront icon on WhatsApp. It will appear next to the business account’s name on top. Users can tap on this shopping icon, and browse through the catalogue of products available.
Each product will be displayed with its pictures, description and price.
Under each product, there will be an option to message the business about it. Users can tap on that button and chat with enquire businesses directly about the product they wish to buy. The new shopping button is now live for WhatsApp users globally.
The voice call button has been replaced with the shopping button. Users can still make calls by tapping on the call button and choosing either voice or video call.