Pakistani ambassador to Germany, Dr Mohammad Faisal, said on Tuesday he had met Dieter Mettke from the multinational IKEA conglomerate who was en route to Pakistan to start IKEA operations there.
IKEA is a multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories. Founded in Sweden in 1943 by 17-year-old Ingvar Kamprad, IKEA is one of the world’s largest furniture retailer since 2008.
“Met Dieter Mettke @IKEA_Deutchland. He is going to #Pakistan to be Incharge of #ikea operations,” Ambassador Faisal said on Twitter. “We look forward to #ikea opening up stores in major cities of #Pakistan.”
IKEA started its Asia push in the early 2000s and opened its first store in India in 2018.
The group has already taken its huge out-of-town stores packed with modern Scandinavian style to more than two dozen markets, with the product and experience instantly recognizable across them all.
In developed markets, IKEA is positioned as a low-priced mass-market brand, but in emerging markets where low prices are the norm, it targets a growing middle class that aspires to international lifestyle products.