Hyundai has launched its 2,000cc Elantra sedan in Pakistan at a price of Rs4.05 million. Experts say it will give tough competition to Toyota Corolla and Honda Civic – top cars in Pakistan’s compact c-sedan category.
“Elantra has been launched at a competitive price,” said Usman Ansari, an auto expert. “It will give competition to Honda Civic and a bit to Corolla too.”
Ansari added that the bigger engine size of Elantra at 2,000cc will be its unique selling proposition against its competitors in Pakistan, which have utmost 1800cc engine size cars.
Ansari said that world over Elantra competes with Civic and Corolla.
Another auto expert Shakaib Khan, who runs the SK Motors Syndicate, concurred with Ansari and said that Elantra has been launched at a competitive price.“It will give tough time to 1.8 Oriel (Civic) and 1.8 Grande (Corolla),” he said.
Top Civic variant 1.5 Turbo is priced at Rs4.7 million, while Corolla’s top variant, Altis Grande, is priced at Rs4 million.
Hyundai has already been assembling its H100-Porter pick-up truck and SUV Tucson in the country. H100-Porter was previously known as Shehzore. The company sells the imported Grand Starex, Ioniq Hybrid and the seven-seater Santa FE vehicles too.
The company is introducing a model in Pakistan that was launched in the world in 2014, with some facelift changes.
Hyundai is also expected to launch another sedan, Sonata, in the CBU (imported completely built units) form. It will fall in the category of Honda Accord and Toyota Camry, which also make it to the Pakistan market in CBU form.