Mangoes in a Lamborghini’ is a marketing campaign by the Pakistan Super Market in Dubai. As part of the campaign, customers can ask for their favourite fruit — of which more than half a dozen varieties are available — to be delivered in a Lambo, with a minimum order of three boxes, on a first come first serve basis.
When the DHS 150 delivery arrives, the customer gets a short joyride in the Rs50 million supercar. The campaign was introduced last year and became an instant hit, reportedly doubling the sales of the fruit.
Jhanzeb Yaseen, the managing director at Pakistan Super Market Dubai, told the *Khaleej Times* he will launch the ‘Mangoes in Lamborghini’ service on June 1 in Dubai and his intention is to spread the message of love.
He said they delivered around 1,100 boxes last year through this seasonal Lamborghini service. They have already received a number of enquiries for mango delivery through the supercar this year.
“We are confident of delivering more than 2,500 mango boxes through the Lamborghini service this season. We have received a very positive response from our last year’s campaign. It was an experience like none other as we have made so many unforgettable memories from our Mango in a Lambo campaign,” he said.