The BMW group middle east manager, Israr Ahmed said ” BMW feels proud and greets our partner dewan motors for launching the Motorrad in Pakistan. This is great news for Pakistanis bike lovers to experience the top-quality bikes from BMW.
Furthermore, he added both groups BMW and dewan motors take this step to give expand BMW roots in Pakistan are we are excited to entertain our new customers, they are welcome to try amazing motorbikes.
Dewan motos pick the famous Pakistanis singer, actor Umair Jaiswal as brand ambassador o BMW Motorrad.
Furthermore statement from the CEO of dewan motors, Nabiha Yousuf “We are glad to open first Motorrad store in Lahore, it is one and only official store in the whole Pakistan.
“We are excited to have Umair Jaswal on board as a BMW Motorrad Brand Ambassador.” Umair is the obvious choice because, in addition to being the country’s biggest rockstar, he has a personal affection for BMW motorcycles.
“With him on board, one can expect the BMW Motorrad journey to be a lot more entertaining,” Yousuf continued.