Realme’s approved distributor in Pakistan is now Airlink Communication Limited. According to the stock filing, the company has signed a distribution agreement with Exert Tech (Private Limited) for the full range of Realme mobile devices and accessories, IoT products, and TVs in Pakistan.
With 20 to 25 % in Pakistan, Airlink is a partner of iPhone, Samsung, Huawei, MI, TCL, Alcatel, Tecno, and iTel for the distribution of mobile phones and accessories. Realme’s addition to the company’s clientele will help it expand its market penetration and share in the local market.
Realme is the world’s fastest-growing brand, with over 100 million sales worldwide. It has fourteen retail outlets in Karachi, Lahore, Bahawalpur, Hyderabad, and Multan, with five in Karachi, five in Lahore, two in Bahawalpur, and one each in Hyderabad and Multan. It operates a nationwide distribution network with 16 regional hubs.
Airlink is mentioned on the Pakistan Stock Exchange after an initial public offering (IPO) that received a strong response from investors and raised the required funds.
Its business revenues increased dramatically from Rs. 5.897 billion in FY15 to Rs. 43.008 billion in FY20, indicating a remarkable 5-year CAGR of 49%, while revenues in FY21 totaled Rs. 47.372 billion, up 10.15 percent on revenue and 57 percent on volume over the previous year.