Prime Minister Imran Khan launched the much-anticipated program during a ceremony in Islamabad, calling it “revolutionary.” The initiative is part of the widely lauded Ehsaas program, which aims to assist needy families in Pakistan by reducing inequality, providing better resources, and lifting them out of poverty.
“Eligible families will receive a PKR 1,000 monthly subsidy on the purchase of flour, pulses, ghee/cooking oil,” the premier said at the event. “The World Bank (WB) has ranked Pakistan’s Ehsaas Emergency Cash program as one of the top four global social protection initiatives,” he continued.
Here’s everything you need to know about the Ehsaas Rashan Riayat program, including eligibility requirements and the registration process.
Ehsaas Rashan Riyata program- A step towards a Better Pakistan
The Ehsaas Rashan Riayat initiative aims to assist deserving Pakistanis by providing subsidies on three grocery staples. According to the website of the Poverty Alleviation and Social Safety Division, the program will provide a targeted subsidy of PKR 1,000 per month to eligible families across the country. Enrolled members will receive a 30% discount (per unit) on the purchase of flour, pulses, and cooking oil from designated Utility Stores Corporation and local kiryana outlets.
The PKR 120 billion subsidy package will benefit nearly 20 million families, totaling 130 million people, or 53% of the total population.
Furthermore, the federal government and the participating provincial governments of Punjab, Khyber Pakhtunkhwa, Gilgit Baltistan, Azad Jammu, and Kashmir are splitting financial resources 35/65 to support the scheme.
Furthermore, the National Bank of Pakistan is in charge of the Ehsaas Rashan program.
Who is Eligible for the Ehsaas Rashn Riyat Scheme?
The Ehsaas Rashan Riayat Steering Committee recently revised the eligibility requirements for the Ehsaas Rashan Riayat Scheme. Previously, families with a poverty score of less than 39 and a monthly income of less than PKR 31,500 were considered eligible for the targeted subsidy package.
However, in order to include more families in the initiative, the threshold was raised to PKR 50,000 per month.
While applying for the Ehsaas Rashan program is a relatively simple process, applicants are reportedly subjected to a rigorous verification process in order to ensure transparency and reduce the possibility of fraud.
How to Apply for the Ehsaas Rashan Riayat program?
A member of the applicant family must send their CNIC number to 8171 in order to register for the Ehsaas Rashan Riayat program. It is critical that the mobile number used to send the message is issued under the same CNIC.
Prospective beneficiaries can also register online through the Ehsaas Rashan Portal.
“We have decided to reopen the Ehsaas 8171 SMS service so that more eligible families can take advantage of the Rashan Riayat program of Ehsaas,” Special Assistant to the Prime Minister on Poverty Alleviation and Social Protection Senator Dr. Sania Nishtar said in a statement a few weeks before the program’s official launch. “The formal launch of the program, in collaboration with the National Bank of Pakistan, is just around the corner.” “All arrangements have been made in this regard,” she had added.
The government will also use the Ehsaas Socioeconomic Registry Survey to identify underprivileged families and will serve them with a digitally enabled mobile point of sale system.
Meanwhile, kiryana retailers must register for the program through the Ehsaas Rashan portal. To be able to provide subsidized cooking oil, flour, and pulses to program participants, storeowners must have a bank account and an Android phone.
Furthermore, the Pakistani government has set aside an 8% commission for such retailers on each subsidized transaction. They will also be able to win cars, motorcycles, and mobile phones through lucky draws, according to reports.
Please visit the Ehsaas portal to learn more about registering for the Ehsaas Rashan program.