The Middle Eastern ride-sharing company, Jeeny intends to launch its services in Pakistan.
The firm will open offices in Lahore and Karachi, and operations will probably start in both cities, according to the official statement. The company is now recruiting workers in Lahore.
Jeeny, a smartphone application with a Middle Eastern focus, offers a wide range of services, including transportation, integrated wallet top-up transactions, on-demand mobility, and a wallet that bundles all of these services into one.
With its main office in Riyadh, Saudi Arabia, and offices and activities in Jeddah, Madinah, Dammam, Khobar, and Amman, Jeeny is a joint venture between the MEIG (Middle East Internet Group)-Rocket Internet and IMENA organizations.
In 2014, we witnessed the launch of Jeeny, formerly known as Easy Taxi, in Saudi Arabia and Jordan. In the United States and Canada, it is a well-known online taxi service. It is advertised as a cheap app for booking city transportation.
New app-based transportation services cannot be introduced in Pakistan given the current situation unless a unique concept such as carpooling or intra-city services is introduced.
The increase in the price of petroleum products both domestically and globally has had a significant negative impact on app-based taxi services like Uber and Careem in Pakistan. These services are becoming less common as a result of rising prices and increasing inflation, which together are restricting how often people use them for commuting.
By providing customers with reduced pricing, InDriver has set the standard for other businesses in the industry since its launch. Because of the cheaper prices, customers choose InDriver, whilst drivers favour Russian-App because of the better profit margins.
Additionally, clients who must drive on a regular basis use social media to arrange carpools in big cities, giving up their independence and privacy in the process.