It has been widely rumored that Netflix plans to launch a brand-new, less expensive subscription option that will feature ads.
The American streaming giant has confirmed the information, and it is currently testing the cheaper ad tier in a few nations. A recent estimate from Bloomberg estimates that the ad tier would cost roughly $7, indicating that it will also be far more inexpensive in Pakistan.
The Premium tier offers 4K HDR streaming. You can view it simultaneously on many devices, including your TV, smartphone, computer, or tablet. While the most expensive Netflix membership available in Pakistan at the moment costs 1,100 PKR, this tier can be acquired for more than 4,000 INR.
Therefore, we may assume that the subscription model that includes ads will be much cheaper in Pakistan if it only costs $7 (about comparable to Rs. 1,550) in the United States. The cost could be less than a thousand rupees or somewhere between 600 and 900. The tier that is financed by commercials, however, may see certain adjustments.
According to executives from Netflix, you won’t be able to save episodes for offline viewing and the lower tier won’t have some of the content at launch. This is in addition to the inclusion of advertisements, which are obviously present.
According to the Bloomberg article that was cited, Netflix plans to show you four minutes of commercials per hour.
These commercials will play both before and during the Netflix content you are watching. According to a prior claim from a week ago, the streaming goliath has no plans to insert adverts into any of its original films or kid-friendly material.
The ad tier won’t be available in Pakistan until 2023. In the fourth quarter of this year, Netflix only expects to launch its new membership model in “half a dozen places,” and the firm hopes to roll it out more broadly in the first quarter of 2023.