The parent company of WhatsApp, Meta, has now introduced a grocery shopping feature for the first time in its well-known messaging service. The massive social network teamed up with Reliance Retail and Jio Platforms in India to make JioMart grocery shopping available on WhatsApp. Currently, it is only accessible in India.
The feature was initially tested by the joint venture between Meta and JioMart two years ago with a small group of users. The world’s first end-to-end buying experience on a well-liked chat platform is now available. Now, WhatsApp users in India can explore the whole JioMart food inventory inside the app, add goods to the cart, and complete purchases all without ever leaving WhatsApp.
In an interview, Mark Zuckerburg, CEO of Meta, said:
We are keen to begin our business with JioMart in India. People may now purchase groceries from JioMart directly in a chat, marking our first-ever end-to-end buying experience on WhatsApp. Business messaging is gaining a lot of traction, and in the next few years, chat-based interactions like this will predominate in how people and businesses communicate.
The feature is currently only accessible in India, as was already indicated, and it is unknown when it will be made available in Pakistan and other nations. If it succeeds in India, it’s very possible that it will spread to other countries as well.
With more than 400 million members, Jio Platforms is India’s largest telecom provider, and Meta is one of its largest minority investors. Jio stated on Monday that it would spend $25 billion to bring out 5G services in India by October. The company also stated that it intended to deploy the new mobile network in “every team” by the end of 2023.
The $221 billion Indian behemoth JioMart, on the other hand, aims to directly compete with Amazon and Flipkart.