Google Offering IT and Digital Marketing Courses for Pakistani Students

To narrow the skills gap between young people and the digital industry, Google and its partner companies have launched Career Certificates and offered 15,000 scholarships.

Pakistan is a country with enormous potential for growth in the digital sector, but it lacks the exposure, education, and training required to have an impact on the economy through technology.

Young people are more likely to learn about new technology and cutting-edge innovations now that they have been introduced, but getting the necessary education can be difficult, especially in rural areas.

The Institute of Rural Management (IRM), Google, P@SHA, and Ignite have all made the decision to play a crucial role in advising young minds on how to achieve their dream of pursuing a career in technology.

According to a report by the strategic economics consultancy AlphaBeta, by 2030, digital technologies will be able to generate an annual economic value of Rs9.7 trillion (US$59.7 billion).

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Over the past ten years, Pakistan’s ICT industry has experienced encouraging growth, with annual revenue growth rates of 20–30%.

Through Coursera, the courses were made available to the public and focused on six areas: data analytics, IT support, IT automation, project management, UX design, and digital marketing & e-commerce.

Underserved students and citizens of rural areas would be able to acquire the necessary digital skills thanks to the scholarship program.

Google has been actively empowering people with the skills they need to seize new opportunities for quite some time.

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One of their programs, Grow with Google (GwG), has trained 54 million people exclusively in the Asia Pacific.

In these circumstances, it was necessary to take specific actions in order to develop gifted minds and unleash their passion for technology.

Dr. Arif Alvi, the President of Pakistan, also urged young people to benefit from these courses and learn how to flourish in the digital ecosystem in order to advance their careers.

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