Every day since Elon Musk took control of Twitter, major initial news has surfaced there, and the trend doesn’t appear to be slowing down just yet.
Following the mass termination of nearly half of Twitter’s staff and a rise in the cost of the Twitter Blue subscription to $8, Twitter has now revealed that users will be charged to message celebrities and other well-known people.
The platform may soon charge users to send direct messages to prominent figures, such as celebrities and professional athletes, according to sources “with knowledge of the matter,” according to the New York Times. The company is reportedly working on a paid direct messaging feature targeted at “Very Important Tweeters.”
Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists.— Elon Musk (@elonmusk) November 4, 2022
Extremely messed up! They’re trying to destroy free speech in America.
Elon Musk is inspired to take this action by the “huge loss in revenue” and wants to quickly recover his significant Twitter investment. The Times’s study of internal documents reveals that Twitter cites a prototype in which a user is shown asking Post Malone about his favorite recordings. The message would show up in a box specifically for paid direct messages. The company said the cost of each VIT message might be “as little as a few dollars,” although it did not specify an exact figure. Paid DMs may never receive a complete rollout, and it is still unknown whether the concept originated before Musk’s acquisition.
A day before Musk emphasized Twitter’s financial difficulties, the study was released. The multibillionaire internet mogul claimed that due to numerous advertisers leaving the site or pausing their expenditure, the company had experienced a “huge reduction in revenue.” Amid worries about content moderation, businesses like Pfizer, General Motors, and Audi have pulled their advertisements from Twitter.
Elon Musk is likewise working to cut the expense of Twitter’s infrastructure. Three people with knowledge of the discussions claimed that his advisors have suggested saving between $1 million and $3 million a day in infrastructure expenditures in meetings with engineers. Additionally, lieutenants intend to make significant cuts to Twitter’s platform and infrastructure teams’ “Redbird” organization. Having control over Twitter “is not a method to make money,” Musk claimed in an on-stage interview at the TED Conference in April. The economy has no interest to me at all.