BMW unveiled a vehicle that can change color and has digital features, like the ability to project driving information onto the inside of the windscreen.
The BMW I Vision Dee was unveiled on Wednesday evening at the CES convention’s opening ceremony. It includes technologies that Chief Executive Oliver Zipse predicted would go into mass production in 2025. BMW is planning to launch a new line of electric vehicles called the Neue Klasse.
The BMW concept car had features that would be challenging to mass-produce affordably. When Zipse declared that BMW “would introduce this technology into our Neue Klasse… in substantial ways,” the theater at the Palms Casino was packed.
One of the most obvious aspects of the idea was the dashboard’s lack of screens. Instead, a single digital slider on the dashboard manages an image projection on the windshield of the vehicle. When fully developed, the windscreen might show a digital, virtual world rather than the actuality of city streets.
Digital leadership, in Zipse’s words, “is not about who has the biggest screen. The majority of BMW’s competitors in the luxury market disagree with that view, starting with electric vehicle innovator Tesla Inc., which has made a sizable, high-definition screen the focal point of its dashboards.
At the Consumer Electronics Show in Las Vegas, actor Arnold Schwarzenegger, best known for playing the “Terminator” in the film “Terminator 2,” unveiled the I Vision Dee car. At the same event the year prior, BMW unveiled a vehicle that could change color, but only from white to black with a tint of grey in between.
The body of the new vehicle can be customized in a variety of colors, including solids, stripes, and checks. The styling of the upcoming models from the luxury automaker will be influenced by the BMW I Vision Dee, which is currently just a concept.
According to Oliver Zipse, CEO of BMW, the objective is to use technology to develop “the ultimate companion” that offers a customized driving experience. “Dee” stands for “digital emotional experience.” An advanced prototype that was mocked up by Schwarzenegger was dismissed.
I was a little concerned because the machine acted as the antagonist in the majority of my movies. As a final flourish, BMW presented the newest E Ink technology application.
The I Vision Dee vehicle’s 240 distinct color cells can all be changed. The color of the prototype quickly changed from light green to dark purple to red with racing stripes.