It seems more practical and economical to borrow a Netflix account from a friend or sibling rather than buy one for yourself. But that will soon change as the popular streaming service bans this activity. As a result, say goodbye to the practice of sharing passwords for free and hello to the concept of paying for HD television.
Later in the first quarter of this year, Netflix stated in a letter to shareholders that it would “carry out paid sharing more broadly.” This implies that Netflix content might charge a fee to access by the end of March. According to a source, the business first advocated for a crackdown on password sharing in July of last year, following the first quarter of 2022, when it lost 200,000 customers—the first subscriber loss in more than ten years.
According to the shareholder letter, members who wish to share Netflix with someone they don’t live with will have the choice to pay more when paid sharing launches in many countries.
In several American cities, a shared password experiment has already been run where it costs $2 or $3 to add a non-family member to a member account. The increased costs caused many Latin Americans to cancel their subscriptions. Netflix anticipates a temporary decline in engagement as borrowers start to pay their debts, but an increase in overall revenue.