The New Murabba Development Company, which aims to create the largest modern downtown in the world in the capital of the Kingdom, Riyadh, represents another example of Saudi Arabia pushing the limits of urban design.
The Mukaab, which is Arabic for the cube, is the jewel in the planned development’s crown. The building will be the largest inner-city structure in the world, according to developers, at 400 meters in height, width, and length.
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The world’s first immersive destination—created through digital and virtual technology with the most advanced holographic—will be located inside this enormous cube, the exterior of which will be inspired by the region’s traditional Najdi architectural style.
A premium hospitality destination with 2 million square meters of floor space will be housed in this “immersive experiential” building. It will include retail, cultural, and tourist attractions in addition to hotel and residential units, commercial spaces, and recreational facilities.
The announcement, which was made on February 16 by the Kingdom’s Public Investment Fund and NMDC, is a component of a plan to strengthen the private sector, expand local business opportunities, and offer new platforms for local real estate, content, and non-oil revenue streams.
King Salman and King Khalid roads will intersect where New Murabba will be situated, northwest of Riyadh.
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Thousands of people will live there, and it will cover an area of 19 square kilometers.
The project will have a total floor area of 25 million square meters, which will include more than 104,000 residential units, 9,000 hotel rooms, more than 980,000 square meters of retail space, 1.4 million square meters of office space, 620,000 square meters of leisure assets, and 1.8 million square meters devoted to community facilities.
According to the PIF announcement, New Murabba will have its own internal transportation system and provide a distinctive living, working, and entertainment experience within a 15-minute walking radius. The trip from King Khalid International Airport in Riyadh will take about 20 minutes.
More than 80 entertainment and cultural venues, a museum, a university for technology and design, and a multipurpose theater will also be a part of the project.