According to experts, YouTube is attempting to explore new revenue streams as ad revenue becomes more limited due to strict laws.
Most digital platforms, including YouTube, which Google owns, have seen a decline in revenue as a result of tightening ad tracking laws globally. YouTube is now looking into alternative revenue sources to make up for the lost revenue from advertisements in light of the challenging situation.
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A recently tested feature by YouTube raises the possibility that the company may try to charge users for services that were previously free.
According to a Reddit user, YouTube is testing a feature that charges users for a “premium video quality option,” which serves as proof. The video is streamed at 1080p with an increased “bitrate” in this premium video quality option.
Similar to the feature that YouTube tested last year, which required users to upgrade to YouTube Premium in order to view videos in 2160p and 60 FPS, this one asks users to do the same.
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Both tests show that YouTube may soon charge for the feature and restrict 1080p video viewing to its premium subscribers only.
People had already begun to suspect that YouTube was lowering the bitrate for 1080p videos before the news of the testing broke.
As YouTube’s new CEO, Neil Mohan assumes his position, there may be some significant changes to the platform’s features and sources of income.