Whereas the enormous price increase in Yamaha bikes has reduced consumers’ purchasing power, the company has offered a 0% markup installment plan for its two-wheelers.
Details indicate that the company and Dubai Islamic Bank collaborated to announce the plan. Although it doesn’t name specific cities, the advertisement mentions that the plan is accessible in several Pakistani cities.
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Additionally, only the salaried class is eligible for the offer. Businesspeople and independent contractors cannot take advantage of this offer. Additionally, it was made clear in the advertisement that the offer was only valid for a short period of time.
It is crucial to remember that the offer might have specific terms and conditions, such as the length of the installment period, the down payment, and other relevant details, that weren’t made clear in the advertisement.
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The offer, however, came shortly after Yamaha announced a significant increase in the cost of its bike. The Yamaha YB125Z (Red/Black) price has increased by Rs. 34,000, costing Rs. 342,500 as opposed to Rs. 308,500 previously. The price of the second motorcycle the company sells, the Yamaha YB125Z-DX (Red/Blue/Black), has increased from Rs. 330,000 to Rs. 366,500. Indicating a 36,000 rupee price increase.
What 0% markup plan means?
To boost sales and make their products more accessible to a broader range of customers, many businesses frequently use installment plans as a marketing strategy. The customer would only be required to repay the principal amount under a 0% markup plan, with no additional interest fees. Customers who might not have enough money on hand to make the entire purchase up front but still want to own the item may find this to be a compelling option.
