Google Launches New AI Search Engine: How to Sign Up

According to a blog post published by Google, the company has launched Search Generative Experience, or SGE, an experimental version of Search that incorporates intelligent assistance directly into results.

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In contrast to a typical Google Search, which returns a list of blue links, SGE uses artificial intelligence to provide answers to your queries directly on the Google Search page. When a user types a question into Google Search, a green or blue box will expand with a creative response produced by Google’s extensive language model, similar to the one driving OpenAI’s ChatGPT.

Google gathers this data from websites and provides links to the sources it used to create an answer. In SGE, additional queries can be asked to obtain more accurate results.

SGE currently only accepts members of Google’s Search Labs and is not accessible to the general public. To sign up, click this link. You can sign up for the waitlist, but right now Search Labs is only available to a select group of US residents and is only available in English. Google’s Android and iOS apps as well as the Chrome desktop web browser can be used to access SGE.

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Companies have been incorporating generative AI features into their products amid rising public interest since the launch of ChatGPT late last year, an AI chatbot that could virtually answer any question with a unique answer.

Earlier this year, Google unveiled Bard, an AI chatbot that is comparable to ChatGPT. As a follow-up, Microsoft added ChatGPT directly into Bing, along with an AI image generator powered by Dall-E and also by OpenAI.

A large language model, also known as LLM, is a technology that enables AI chatbots to write sentences that closely resemble those used by humans. The model’s main goal is to determine the best word to use when creating sentences, which has been compared to “autocomplete on steroids.”

How to join the Google Search Labs waitlist

To get on Search Labs’ waitlist and test Google’s SGE as soon as it’s accessible, follow these steps:

  • Open the Chrome browser on a computer or the Google App on a smartphone.
  • Log in to your Google account.
  • Open a new tab in your browser.
  • If Labs is available to you, a Labs icon (of a beaker) will appear at the top right.
  • Click the Labs icon, then select Join Waitlist if it’s present.
  • When Labs are available, you’ll receive an email.

As a component of Search Labs, SGE provides test versions of features like Add to Sheets, which enables users to automatically import information from Search into Google Sheets, and Code Tips, which offers coding advice directly in Search.

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In order to access SGE at this time, Google requests that you accept its privacy notice and refrain from providing any sensitive or private information that “can be used to identify you or others in your interactions with SGE features.” This is because some data will be examined by humans as part of the test even though it will be “stored in a manner that is not associated with your Google account.” The My Activity page allows you to delete interactions.

Google also mentions the dangers of generative AI and notes that results may not be accurate. The term “hallucinations” refers to a problem with generative AI where it can confidently claim something is accurate when it isn’t. Google advises against using generative AI for professional services like those in the legal, financial, or medical fields.

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