In response to this challenge, Pak Suzuki Motor Company (PSMC) has introduced a new financing offer aimed at enticing potential buyers. The advertisement suggests that customers can potentially “save” up to Rs. 600,000 through this offer.
In the current economic climate characterised by inflation and soaring prices, the demand for new cars has significantly decreased, particularly for vehicles priced at or above Rs. 3 million.
This has placed a substantial burden on the automotive industry, with sales struggling to gain momentum.
Here are the details:
The financing opportunity is exclusively available for select models, including the Alto AGS, Wagon R VXL, Cultus VXL, and Swift GLX CVT. Notably, all these variants come with an on-road cost exceeding Rs. 3 million.
It’s worth mentioning that the maximum savings of over Rs. 600,000 are applicable solely to the Suzuki Cultus VXL, while the Swift GLX offers the lowest savings, at just under Rs. 400,000.
However, it’s essential to consider that this financing deal involves bank markup, potentially driving the overall cost of these cars well above their Manufacturer’s Suggested Retail Price (MSRP). With this factor in mind, there are significant questions regarding the actual value proposition of this “savings” offer.